Published: 2020-06-30

Articles

Social Media Marketing as a Contributor in Buyer’s Decision Making Process, in Clothing Industry of Pakistan

Dilawar Hussain, Muhammad Suhail Sharif, Muhammad Sajjad Khan (Author)

01-26

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The effect of Ethical Leadership on Burnout via mediating role of Perceived Supervisor Support and Trust in Leader

Muhammad Nouman Akhtar, Ali Sajid, Arslan Imtiaz (Author)

27-48

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Impact of Social Resources on Innovation with Moderating Role of Employee Retention

Zain Ashfaq, Naveed Iqbal Chaudhary, Jamshaid Ahmad, Hafiz Muzamal Hameed (Author)

49-65

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Impacts of Brand Equity on Consumer Buying Behavior In Smartphone Industry Among University Students of Bahawalpur

Muhammad Hassan Shahzad (Author)

66-88

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