Impact of Social Resources on Innovation with Moderating Role of Employee Retention

Abstract

The aspiration of this study is to scrutinize the effect of knowledge sharing, Trusts and employee commitment on innovation with the moderating role of employee retention in SME manufacturing of Pakistan. The conceptual framework use three independent variables one depended variable and one moderating variable. The Population was selected the manufacturing companies of Pakistan. A convenience sampling was used as a sampling technique collects primary data through the questionnaire (selfadministered & E-mail). Total questionnaire 310 (297) were returned 27 not filled remaining 270 were considered in the study. SPSS software was utilized for statistical outcomes. Researcher anatomized descriptive statistics, correlation and regression. The outcomes of this study portrays a positive association between innovation, employee retention, employee commitment and trust. There is a negative association among innovation & knowledge sharing. In this model authors studied trust, knowledge sharing and employee commitment in-future, this model can be further expanded by considering other independent variables or dimension of current variables. In Previous literature and studies relationship of trust, knowledge sharing and employee commitment has been examined the by several researchers in different countries and different sectors, but researcher added additionally employee retention as moderate which has not tested up to date in any previous literature.