Personality Influences Socially Responsible Investment (SRI): the Role of Religiosity

Abstract

The current research study tries to examine the socially responsible investment system in Pakistan among the individuals of population. Quantitative research technique has been adopted. A sample of 300 questionnaire distributed and regression analysis is done to investigate the relationship between socially responsible investment and personality traits. Findings suggest that personality traits specifically agreeableness, neuroticism and openness contain a noteworthy control on financial decision taking in regards to socially responsible investment. Further moderation test applied to find religiosity factor role, the religiosity as a moderator between Agreeableness and Socially Responsible Investment enhances the intention of Socially Responsible Investment. Socially responsible investment also helps in discovering a new investing standard not only enhancing living status but also raises the social welfare in society.