Conceptual Investigation about Impact of Youngsters in Family Purchasing in Pakistan

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Published: 2014-06-30
Keywords:
Purchase Decision, Family, Children, Pakistan

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Muhammad Qasim Maqbool
Ph.D (Student), University Utara Malaysia
Umar Farooq
Instructor Govt. College of Commerce Khanewal Punjab Pakistan
Muhammad Yaseen
Senior Instructor Govt College of Commerce Multan
Muhammad Sajjad
Deputy Director Institute of Cost & Management Accountants of Pakistan

Abstract

Youngsters have dependably been assuming their persuasive part in family buy choices however we discover absence of research on this theme inside Pakistan. Remembering this we directed this examination with reasonable building through profound knowledge of writing conceptual paper. The previous literature was very much a situated back for the neighborhood generalizations (advertisers). The Literature mirrored an incredible level of impact from the kids i.e. around 40% towards the family obtaining choices. 

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Vol. 1 No. 1 (2014): PJAR

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Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Muhammad Qasim Maqbool, Umar Farooq, Muhammad Yaseen, & Muhammad Sajjad. (2014). Conceptual Investigation about Impact of Youngsters in Family Purchasing in Pakistan. Pollster Journal of Academic Research, 1(1), 83-90. https://pollsterpub.org/OJS_PJAR/index.php/PJAR/article/view/9