The Role of Entrepreneurial Bricolage and Strategic Agility in Advancing Sustainable Entrepreneurship among Pakistani SMEs

Abstract

This study examines the impact of entrepreneurial bricolage (EB) on sustainable entrepreneurship (SE) within Pakistani small and medium-sized enterprises (SMEs) focusing on strategic agility as mediating factor. Recognizing the critical role of SMEs in driving economic growth and sustainability especially in developing nations such as Pakistan, this paper investigates how resource constrained businesses can extend their lifespan and succeed despite environmental challenges. Using primary data from Pakistani entrepreneurs, This study explored how businesses leverage entrepreneurial bricolage, a process of resource improvisation and adaptability to foster SE. The findings reveal that strategic agility characterized by responsiveness to change enhances effectiveness of bricolage by seize emerging opportunities and helping SMEs. Our study proposes that SMEs in Pakistan can achieve SE by transforming their resource strategies through strategic agility ultimately advancing business resilience and sustainability.