Smartphone Buying Behavior of Consumer

Abstract

The basic purpose of this study is to investigate the consumer buying behavior. In this study smart phone used as innovation. In the technological advancement smart phone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influence the consumer buying behavior and consumer always buy new product through focusing all these factors. Data were collected from 250 respondents through self-administered questionnaires and ANOVA was used to breakdown whether there is a critical contrast between the two gatherings in populace measurement variables, including sex, age, discretionary and occupation.