Exploring the Influence of Perceived Trust and Its Determinants on Fintech Adoption Intentions: Insights from Pakistan

Abstract

The study aimed to assess how Pakistani customers' propensity to use fintech services was influenced by perceived trust (PT) and its antecedents. Although fintech services are growing in popularity in Pakistan, little is known about the factors that influence users' propensity to use them. A survey was carried out to achieve the study objective. Data analysis was carried out by using statistical tools. The results of the study indicated that customers' Intentions to use fintech (IUF) services in Pakistan are significantly influenced by perceived utility, considered ease of use, and PT. Perceived risk (PR) has little effect on consumers' IUF services. The findings of the study have important implications for policymakers and fintech companies in Pakistan. The importance of creating user-friendly, dependable, and secure fintech services is highlighted by the considerable influence that perceived usefulness (PU), perceived ease of use (PEU), and PT have on intents to use fintech services. Providers should also focus on boosting client trust in their offerings through transparent pricing, unambiguous terms and conditions, and stringent security protocols. By creating a regulatory framework that safeguards consumers' interests, fosters innovation, and advances financial inclusion, policymakers may stimulate the use of fintech.