Impact of PSQ Elements on Corporate Image in Telecom Sector

Abstract

The main objective of this study is to investigate the connection between Perceive Service Quality (PSQ) elements and corporate image. This study is quantitative in nature ,based on telecom sector, which implies the different aspects of PSQ dimensions and corporate image of telecom companies. The subscribers of telecommunication companies residing in Islamabad served as the target population and data collection is done using questionnaire Corporate Image has served as a dependent variable. The findings of the study revealed that there is a strong relationship between different elements of perceived service quality and corporate image. The study also validates different studies done in industrial sector. Findings of this study also validate that all five elements of perceived service quality elements have positive influence on corporate image of an organization. Findings of this study also implies that Improving service dimensions like (Tangibles, Reliability, Responsiveness, Assurance and Empathy) can help telecom companies to improve their public image in the market.