Effective Use of Social Media During Recruitment Process

Abstract

The role of social media in recruitment and selections has been discussed in previous studies (but in our best knowledge no study till today discussed the social media evaluation of the candidate ersonality according to job requirements). As currently social media is essential part of our lives. As Back (2010) mentioned that social media represent the actual personality of a candidate. This study is based on Interpretive Inductive approach. For that purpose, the current study adopted qualitative technique of research. A semi-structured interview guide was developed. Interviews were conducted with HR personals of different fields including both male and female. Final sample was comprised of nine participants. Two level coding techniques applied for interview analysis. The overall results of the current study discussed. In Privacy issue, said the employers have many options to check the candidate profile through social media, i: For Instance ask account of the candidate, ii: World profile, iii: Friend request, iv: Login/password.