Environment Factors Impact on Firm’s Performance: Evidence from Pakistan Banking Sector

Abstract

The aim of this study is to measure the impact of environment factors such as hostility, dynamism and complexity on the overall firm’s performance. The impact is examined. Data were collected by using developed questionnaire technique. Correlation analysis examines the data; OLS is used to measure the analysis. The empirical findings show that HOST and COM have a significant negative impact on firm’s performance. Whereas, DYN having a significant positive association with firm’s performance.