Studying Factors Affecting Students’ Motivation as an HRM Strategy for HEIs: A Case Study of COMSATS Institute of Information Technology Vehari Campus

Abstract

The purpose of this paper is to explore the factors that can motivate students in their studies. This study will strive at finding out factors of students ‘motivation and the impact of these factors on students’ performance. This study will help out the management of Higher Educational Institutions (HEIs) in dealing better with these factors to achieve their prime objective, which is none other than but producing high performer students. This is a causal study. A structured questionnaire consisting 18 items belonging to 04 independent variables and 01 dependent variable has been developed by the researchers. The reliability of the questionnaire has also been checked by using Cronebach alpha test. This questionnaire has helped researchers in collection of primary data. The data then was analyzed by using SPSS 18.0. Findings of the study have shown that challenging assignments, students internal curiosity, performance feedback and teachers’ behavior are crucial in motivating students at HE level. The current research has been conducted on one of the most neglected field that is to create a link of the factors of students’ motivation with the HRM strategies of HEIs. This is one of the pioneer researches in this field that will explore a horizon for future research in this area.