Impact of Digital Media on the Social Life of Digital Natives

Abstract

The main intention of study was to ascertain the impact of digital media on social life of digital natives. Self-administrated questionnaire with likert scale 5 point was used for the collection of data. Data is collected through questionnaires using a sample size of 200 digital natives that mostly included the undergraduate students. Spss was used to measuring the relationship and effect of digital media; Human beings have, without doubt, seen ease and conveniences in their lives with the advent of most recent technological advancements. Today, the digital natives have access to digital media that especially includes the internet and T.V and mobile where they are engaged in different activities including social networking sites, net surfing, sharing ideas, searching new things, improving knowledge, entertainment (dramas, movies, music, news, current affairs, religious programs etc). The results of this study got after data analysis uncovered some prevailing situations about the attitudes and preferences of digital natives toward Media. If we talk about the positive side then we have for digital natives improved communication, knowledge, socialization, and entertainment. So, having being engaged with media digital natives are not totally harmed or completely benefited. We find them observing things deeply and being more rapidly attracted towards positives than negative. It’s a good turn regarding digital natives positively involvement in these media types.