How Various Factors Influence Customer Retention

Abstract

This study has been done to check that how different variables effects the customer retention. In this paper the questionnaire was used as the collecting instrument. The idea of this study was clearly told to the respondents. The research was done on 300 respondents through which 170 filled questionnaires were returned. We have used the co relation analysis and the regression analysis. Reliability analysis was also done. Pearson co relation analysis was used to test the developed hypothesis. Through the findings we come to know that Customer loyalty have positive effect on the customer retention. With the help of this study the conclusion and the future recommendations are mentioned.