Impact of Employee Branding on Talent Retention

Abstract

This study is aimed to examine the Impact of employee branding on talent retention in the companies which are located in South Punjab region of Pakistan. Sample size of this study was 100 and convenience sampling strategy was used to collect the data from the 5 companies of FMCG sector of Southern Punjab region. Further, to analyze the data SPSS version 17 and AMOS is used. Findings of this study revealed the positive relationship between the employee branding and talent retention. Hence the conclusion of this study is investigated that employees are attracted to those organizations which enjoy a good reputation in the market, offer competitive salaries, and takes pretty good care of its image. Talented employees tend to scrutinize every aspect of the organization they want to be a part of.