Impact of Advertisement on Women Buying Behavior of IUB

Abstract

Advertising is a type of communication proposed to persuade a crowd of people (viewers, perusers or audience members) to buy or make some move upon items, data or services and so forth. This paper examines the relationship between, independent variables which are perceived value, emotional response, social class and awareness with behavioral part of women purchasing behavior, by tapping the replies of 150 respondents “The present research paper is concentrating on the effect of advertising on women buying behaviors. Perceived value, emotional response, social class and awareness are the key elements, which raise the women expectations, towards the item and purchasing practices. The primary data of the study is gathered through questionnaires and secondary information was gathered through web and journals. ”The study investigates that an innovative and well executed ad, has dependably an extraordinary effect on the purchasing behavior or purchasing behaviors of the purchasers. Findings revealed that perceived value has a maximum positive impact on women buying behavior and other variables such as emotional response, awareness, social class and advertisement has also significant relationship with buying behavior.