Customers’ Tendency towards Acceptance of Islamic Banking in Bahawalpur, Pakistan

Abstract

The main purpose of this study is to find out the tendency of customers towards the acceptance of Islamic banking. The major questions of this study are what factors have major influence on customer’s bank choice and whether Religion, Banks reputation, Service quality, and Convenience etc. have an influence on cceptance of Islamic banking. This is a descriptive study and sample size of this study is 30 Findings of this study indicate that the effect of religious belief on acceptance of Islamic banking is positively significant and this study shows important contribution towards the factors that affect acceptance of Islamic Banking. Customers of Islamic banking particularly in Bahawalpur region Punjab, Pakistan. The conclusion of this study indicates that this study is beneficial for Islamic banks to determine the factors that affect the customer selection criteria. Further study will also help the institutions to improve their performance in order to increase customer loyalty