How Big Data Foster Business Activities in Textile Industry of Scotland?

Abstract

This article outlines the methodology for a research study investigating the connection between big data, employee ease, and business activities. The study aims to explore whether employee ease mediates the correlation between big data and business activities. The independent variable is big data, the dependent variable is business activities, and the mediating variable is employee ease. The study proposes to use a survey to collect data from employees who work with big data. AMOS Structural equation modeling (SEM) was used to analyze the data and test the proposed model. The study has implications for organizations seeking to leverage big data to improve their business activities, as well as for research methods in this field. The article discusses limitations of the study's methodology, including the use of a cross-sectional research design and the reliance on self-reported data, and suggests opportunities for future research