Muhammad Hassan Shahzad. “Impacts of Brand Equity on Consumer Buying Behavior In Smartphone Industry Among University Students of Bahawalpur”. Pollster Journal of Academic Research 7, no. 1 (June 30, 2020): 66–88. Accessed January 26, 2026. https://pollsterpub.org/OJS_PJAR/index.php/PJAR/article/view/62.